Day 20: Today was my Ann Arbor Women Artists monthly board meeting, followed by a lecture by an invited artist or art professional. This month’s guest was Chris Bidlack of Bidlack Creative Group, a local design firm. Just a side note, in April the invited speaker will be… ME! The lecture is free and open to the public, so you should come help fill the room so I don’t feel like a loser 🙂
Anyhow, Chris’s lecture was short and sweet. He spoke mostly about marketing yourself, and to treat and respect your art as a business. He gave advice on how to make a business card, but I’ve already made tons of business cards…
He ended the lecture with a story about trying to find his black dog in the dark. He related it to marketing by saying that, unless you identify your target audience, you simply know they’re out there and you’re not communicating directly to them. He illustrated this with a nice diagram.
Truthfully, this lecture did not really teach me anything new. I took a two-day seminar on art marketing early in my career, so I was already familiar with many of these concepts.
Tomorrow… Carmina Burana, a dark wonderful opera, FREE at Hill auditorium (8-10pm)! Come with me!